About Toristy

Tori means market in Finnish, Toristy is a customisable reservation software as a service for tours, activities, events, experiences and what we call the best part of travel. Designed specifically for Travel Agencies, DMCs, Small Tour and activity operators and large travel consumer websites, Toristy is a low cost way for travel professionals to get online and sell more. 

Our people have decades of experience working with APIs, Machine learning, Web crawlers, Analytics, Search Engines, digital marketing generally and we want to pass all that experience into the service so that you benefit.

Our leadership


Steve Jackson


Steve is an analyst and entrepreneur having founded 4 companies since 1997 (successfully exiting 3 of them and now building up his 4th with Toristy).

He is a well known analyst and formerly the CEO of the Analytics Agency Quru which he served for 10 years. Author of 2 publications (The Cult of Analytics and the Sucking Manifeston), he is a regularly sought after speaker at events across Europe.


Maarten Patteeuw


A conversion driven lead generation specialist Maarten first started working with the likes of Nokia, Kalmar and Basware. Later in 2011 after joining the digital Agency CROP he turned his attention to the consumer market utilising marketing communications, ecommerce and marketing automation. After setting up the Benelux presence of CROP he developed the digital marketing of the 3 Michelin star restaurant Hertog Jan for 10 years and Lombok Lodge Indonesia (hospitality) and e-commerce development (Shopify & Magento) for the last 5 years..


Clinton Deacon


Clinton is a self taught web developer and API specialist whom has worked with all the major tools in the industry. Clinton designs from scratch and develops exisiting server infrastructure such as Amazon Web Services (AWS) and Google Cloud services as well as scripting crawlers and add ons to extract data from open sources. With over 10 years experience in Quru and previous to that Supermetrics Clinton leads the technical development in Toristy.

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