We built the infrastructure for in-trip travel experiences.experiences.
We built the infrastructure for in-trip travel experiences.experiences.
We built the infrastructure for in-trip travel experiences.experiences.
Toristy is a B2B travel technology company that helps travel agents, OTA’s, hotels and tour operators sell experiences, tours, activities, dining, events and transfers to their guests. We bring the inventory and technology. You earn the commission.
Toristy is a B2B travel technology company that helps travel agents, OTA’s, hotels and tour operators sell experiences, tours, activities, dining, events and transfers to their guests. We bring the inventory and technology. You earn the commission.
We’re proud to work alongside brands that are shaping the future of travel.
We’re proud to work alongside brands that are shaping the future of travel.
Our Story
Our Story
It started with a trip
in Bora Bora.
It started with a trip
in Bora Bora.
On his honeymoon in Bora Bora, our founder Steve wanted to book a fishing trip. There was no easy way to find a local guide online, so his hotel pointed him to Bloody Mary’s: “Ask for Jack. He’ll be at the bar.”
Steve found Jack, booked the trip, and came back with a simple realization: the experience wasn’t hard to deliver. Finding it was.
In 2008, on his honeymoon in Bora Bora, our founder Steve wanted to book a fishing trip.
There was no easy way to find a local guide online, so his hotel pointed him to Bloody Mary’s: “Ask for Jack. He’ll be at the bar.” Steve found Jack, booked the trip, and came away with a simple realization: the experience wasn’t hard to deliver. Finding it was.
THE INSIGHT
THE INSIGHT
Travelers spend up to 40% of their trip budget on in-trip experiences. An opportunity the industry had been overlooking.
Travelers spend up to 40% of their trip budget on in-trip experiences. An opportunity the industry had been overlooking.
WHAT WE BUILT
WHAT WE BUILT
Toristy gives travel operators the supply, content, tools and technology to capture that in-trip revenue, without competing with consumer marketplaces. We offer both Net Rate and Commission models. Partners earn 10–15% with the Commission model. With Net Rates, you control your own markup and margin.
Toristy gives travel operators the supply, content, tools and technology to capture that in-trip revenue, without competing with consumer marketplaces. We offer both Net Rate and Commission models. Partners earn 10–15% with the Commission model. With Net Rates, you control your own markup and margin.
What Drives Us
What Drives Us
In-trip engagement is the travel industry’s biggest blind spot.
In-trip engagement is the travel industry’s biggest blind spot.
Travel operators book the flight. They book the hotel. But the moment a traveler arrives at the destination, when they’re spending and exploring the most, the operator disappears.
Travel operators book the flight. They book the hotel. But the moment a traveler arrives at the destination, when they’re spending and exploring the most, the operator disappears.
No touchpoints.
No touchpoints.
No touchpoints.
No recommendations.
No recommendations.
No recommendations.
No in-trip guidance.
No in-trip guidance.
No in-trip guidance.
No revenue.
No revenue.
No revenue.
We believe that’s a massive missed opportunity for operators and for travelers. Most of which still happens offline.
We keep travel operators connected to their guests throughout the entire journey.
We believe that’s a massive missed opportunity for operators and for travelers. Most of which still happens offline.
We keep travel operators connected to their guests throughout the entire journey.
Toristy Today
Toristy Today
The platform in numbers.
The platform in numbers.
130,000+
130,000+
In-trip experiences
5,000+
5,000+
Suppliers
120+
120+
Experience categories
160+
160+
Countries covered
16
16
AI modules
100%
100%
B2B focus
Why Toristy
Why Toristy
Pure B2B. All in-trip segments.
AI-powered.
Pure B2B. All
in-trip segments.
AI-powered.
Pure B2B. All in-trip segments.
AI-powered.
100%
B2B. Your customer stays yours.
We only work for travel operators.
We only work for travel operators.
Other marketplaces sell directly to your consumers. Toristy is 100% B2B. We never sell to your travelers directly.
Other marketplaces sell directly to your consumers. Toristy is 100% B2B. We never sell to your travelers directly.
Explore
Transfers
Tours
Activities
Attractions
More
We cover every in-trip segment.
We cover every in-trip segment.
Toristy brings all experiences, tours, activities, attractions, dining, events, concerts, sports and transfers into one platform.
Toristy brings all experiences, tours, activities, attractions, dining, events, concerts, sports and transfers into one platform.
PROFILE + PLACE + TIMING
A relevant experience.
For every traveler.
We use AI to make it personal.
We use AI to make it personal.
Our InTrip AI engine analyzes profiles, destinations, timing and context to generate personalized experience recommendations.
Our InTrip AI engine analyzes profiles, destinations, timing and context to generate personalized experience recommendations.
Built on AI
Built on AI
16 AI modules powering the future
of in-trip travel.
16 AI modules powering the future
of in-trip travel.
Toristy’s AI intelligence layer spans every part of the platform from how we scale supply to how we personalize experiences for every traveler.
Toristy’s AI intelligence layer spans every part of the platform from how we scale supply to how we personalize experiences for every traveler.
SUPPLY INTELLIGENCE
Scale Supply
Scale Supply
Access suppliers 10x faster through our automated API connections. Generate content in 15+ languages.
Access suppliers 10x faster through our automated API connections. Generate content in 15+ languages.
TRAVELER INTELLIGENCE
Personalize at Scale
Personalize at Scale
Conversational AI search. Weather-aware itinerary planning. InTrip delivery across email, SMS & WhatsApp.
Conversational AI search. Weather-aware itinerary planning. InTrip delivery across email, SMS & WhatsApp.
TEAM INTELLIGENCE
Augment Human Teams
Augment Human Teams
Multi-agent support stack. Agent coaching copilot that analyzes booking patterns. Automated payment reconciliation.
Multi-agent support stack. Agent coaching copilot that analyzes booking patterns. Automated payment reconciliation.
Trusted and Recognized
Trusted and Recognized
Top 9 in travel tech.
Recognized globally.
Top 9 in travel tech.
Recognized globally.
Top 9 in travel tech.
Recognized globally.
From over 300 applicants worldwide, Toristy was admitted to Plug and Play’s Global Silicon Valley Travel and Hospitality Accelerator Program in 2026.
From over 300 applicants worldwide, Toristy was admitted to Plug and Play’s Global Silicon Valley Travel and Hospitality Accelerator Program in 2026.
9
9
GLOBAL SELECTION
SELECTED FROM 300+
APPLICANTS WORLDWIDE
Give your travelers more to discover.
Give your travelers more to discover.
Whether you’re a travel agent looking for a new experiences supplier, a hotel wanting to monetize guest activities, or a tour operator seeking global distribution, we’d love to hear from you.
Whether you’re a travel agent looking for a new experiences supplier, a hotel wanting to monetize guest activities, or a tour operator seeking global distribution, we’d love to hear from you.