Walking Tour along Paulista Avenue – The Most Famous Avenue in Brazil

Step into the heart of São Paulo and explore Paulista Avenue like never before. This isn’t just a street—it’s a living chronicle of Brazil’s cultural, economic, and social evolution over the past 130 years. Stroll past architectural masterpieces, bustling cultural centers, and historical landmarks that have shaped the identity of São Paulo. Learn about the coffee barons who once dominated this district and how Paulista became the epicenter of financial power, protests, marathons, and artistic movements. Your expert guide will unveil hidden gems and historical anecdotes that turn an ordinary street into a fascinating journey through time.

Highlights:

Private 3-hour walking tour of São Paulo’s most famous avenue
Explore key cultural landmarks, museums, and historical buildings
Visit Japan House, Casa das Rosas, Sesc Paulista, and the renowned MASP
Admire the work of street artist Eduardo Kobra and discover Paulista’s artistic side
Enjoy panoramic city views from a rooftop observation deck
Walk through the vibrant parks and shopping districts that define Paulista’s charm
Gain deep historical insights from a professional guide

What is Priceless?

Experiencing Paulista Avenue not as a visitor, but as a true Paulista—walking in the footsteps of coffee barons, artists, and revolutionaries who shaped the city’s heart. With Mastercard, enjoy an exclusive, tailor-made experience that reveals the hidden stories behind every landmark.

Unique for Mastercard Only:

Private Tour & Flexible Start Time: Cardholders can select their preferred start time for a truly personalized experience.
Exclusive Meeting Point Flexibility: Enjoy the convenience of choosing a flexible meeting location within São Paulo’s city center.
Complimentary Brazilian Coffee Tasting: Indulge in a cup of locally sourced coffee at a hidden café along Paulista Avenue.