San Juan’s Authentic Coffee Adventure: From Bean to Brew (coffee tour in Lake Atitlan)

Wake up and smell the authenticity. This 3-hour immersive coffee adventure takes you deep into the heart of San Juan, where coffee isn’t just a drink—it’s a ritual, a livelihood, and a cultural treasure.

Start your morning with a warm welcome from your bilingual guide, who’ll lead you through coffee’s journey from cherry to cup. Wander through vibrant green community farms where beans are lovingly grown, learn the secrets of sustainable cultivation, and get your hands in the soil where flavor begins.

Next, step inside a buzzing local coffee shop to witness the magic of roasting, grinding, and brewing. You’ll meet passionate baristas, smell the transformation as beans roast, and see every step it takes to pour the perfect cup.

Then comes the ultimate reward: the tasting. Sample at least two distinct varieties of freshly brewed coffee and learn to identify their profiles like a true connoisseur. As a Mastercard guest, you’ll also take part in a playful and meaningful ritual—signing your name onto the roast batch and receiving your own custom-labeled coffee bag to take home. It’s your roast, your moment, and your story to sip.

Whether you’re a seasoned coffee lover or curious explorer, this tour will forever change the way you experience your daily brew.

Highlights
From Farm to Cup – Trace the full coffee journey through farms, roasteries, and cafés.
Complimentary Guided Tasting – Try at least two local brews and learn how flavor changes with variety and roast.
Interactive & Educational – Discover the science, art, and soul behind every bean.
Scenic & Snap-Worthy – Lush backdrops, coffee moments, and your name on the roast make perfect photo ops.
Cultural Connection – Learn about the deep significance of coffee in the local community.
Personal Touches – Led by expert guide Vick, whose warmth and knowledge bring the story of San Juan’s coffee to life.

What is Priceless
Signing your name on the roast, sipping your personalized blend, and walking away with more than just beans—but a connection to culture, community, and craft. That’s a brew you’ll never forget.

Unique for Mastercard Only
"Your Name, Your Roast" Take-Home Gift – Personalize your coffee bag and symbolically sign the day’s roast batch—complete with a custom sticker label that reads: “This roast was part of the Priceless Experience – Signed by [Your Name].”
Exclusive Complimentary Coffee Tasting – Savor a tasting flight of at least two fresh brews, guided by expert baristas.