Can you offer your passengers more?
How many of the activities happening in your routes can easily be sold to your passengers? Are you making ancillary revenue from any of them?
Timing is critical when it comes to selling in destination
70% of travel experiences (tours, activities, charters, rentals, events, tastings etc) are bought by guests in the destination.
Ferries, Airlines, Rail and Bus companies have an opportunity to earn ancillary revenues because they're literally taking passengers from point A to point B. There are many points where the services could be offered, like in screen entertainment areas.
These experiences are more often than not bought on impulse in the destinations you take travellers.
If you're not offering what they want, they will find it elsewhere.
Find out how you can do things differently, provide value to your passengers and make money at the same time.
Why couldn't you build your own experiences offering?
There is no requirement for any complicated programming or difficult setups. You simply direct your passengers to your website where the services are already pre-embedded, pre-curated and synchronised in real time. You could present the services
- On your website
- In your conversion pages after a ticket is purchased
- In loyalty apps (if applicable)
- On the in transit entertainment apps
- Over email or SMS when your guest is in the destination
How much money are you leaving on the table?
What's your opportunity cost? An average guest spends €120 per transaction and you could earn anywhere up to €9 per sale. That might not sound much but it's all about the number of bookings.
If you get 100 sales it's €900. If you get 1000 it's €9000. If you get 10000 it's €90,000. That's invoices you send to us. You don't pay us to be a partner and use our technology.
